Now Google AdWords users can schedule imports of offline conversions into a regular basis.

In 2013 Google introduced offline conversion importing. Users set up offline conversion events – qualified leads, closed sales & so on — from ad clicks or calls to optimize campaigns based on impact via the entire sales funnel.

Once users set up offline conversions in AdWords, then users can upload or link a file in AdWords or send data via AdWords API.

Get a benefits of the new scheduling feature, users using imported conversions will required to use Google Sheets or Link a file over HTTPS or SFTP.

To set up in Google AdWords go to Tools > Conversions and then click on uploads from the left side menu and follow the steps. Uploads can be planned to import data daily or weekly base.

Last June, Google introduced a native conversion syncing solution for Salesforce advertisers.